698K impressions while building demand for a book launch

The challenge

Devin's track record as a marketing leader was already strong. The challenge was visibility, specifically turning that credibility into an engaged audience of B2B marketing leaders and executives.

That audience needed to be the right one: people who could fuel demand for the book, generate inbound opportunities, and open doors to partnerships.

What we did

• Published consistent, high-quality posts in Devin's authentic voice.
• Prioritized audience building through follower growth and engagement rather than raw reach.
• Quantified results against LinkedIn's B2B advertising benchmarks so the value of the visibility was measurable.
• Built a foundation of long-term authority that compounds beyond any single campaign.

Why it worked

The work translated Devin's credibility, distinct points of view, and book-worthy insights into content that resonated, rather than manufacturing opinions she did not hold.

The goal was an engaged audience rather than a large one, which is what turned her presence into a magnet for speaking, partnership, and media opportunities.

The result

Six months delivered 698,000 impressions and 9,600 engagements, a 1.4% engagement rate, more than double LinkedIn's strong benchmark of 0.65%. Five thousand new followers joined, expanding her reach among US B2B marketers, founders, and executives, exactly the audience for future book buyers and advocates.

Measured against LinkedIn's own US ad benchmarks, that visibility represents $122K to $187K in earned media value. It also produced inbound opportunities: speaking invitations, podcast guest invites from industry hosts, and paid brand partnerships.

What this shows

When a leader already has credibility, LinkedIn strategy for founders and executives is mostly a distribution and positioning problem. Get the right ideas in front of the right audience consistently and the opportunities start arriving without being chased.