About

    I'm Christine Orchard, founder and chief strategist of Orchard Strategy, a LinkedIn strategy and content agency for B2B founders, executives, and consultants. I was Head of Marketing at Arc.dev for six years, from seed through acquisition, and I've published 2,000+ LinkedIn posts for founders and C-level leaders. I'm based in Taiwan and work with clients worldwide.

    Christine Orchard, Founder & Chief Strategist of Orchard Strategy

    How I got here

    Before Orchard Strategy, I spent six years as Head of Marketing at Arc.dev, from seed through acquisition. Like most startup marketing jobs, it covered a bit of everything, but a lot of my time went into content, social, and executive communications. I built LinkedIn into a meaningful growth channel there. All told, I've spent 12 years across exec comms and growth.

    When I started Orchard Strategy, I thought I was starting a ghostwriting business. That lasted about as long as the first few client calls. Twenty minutes in, we'd be talking about the business instead: who they're actually trying to reach, why their best customers hire them, and what they want to be known for. A perfectly written post about the wrong thing is still a post about the wrong thing. So Orchard Strategy became something broader. We still write the posts, but the writing is the output, not the whole product.

    Proof

    • Clients include founders from Y Combinator, Partners at 886 Studios, and the former CEO of Animalz.
    • Facilitator School: 17 LinkedIn-sourced leads and calls in 3 months, and 5 became customers. Read the case study
    • 4.2M+ organic impressions across 3 accounts in 6 months.
    • 2,000+ LinkedIn posts published for founders and C-level leaders.

    See all case studies

    Engagements start at $5,000 a month, and I take on up to 5 clients at a time.

    How I work

    I work directly with every client. I'm the person on your strategy calls, finding the ideas, shaping the positioning, and figuring out how to make the right things travel. That's why I only take up to 5 clients at a time.

    • Strategy first: positioning, messaging, and what you should be known for.
    • Your ideas, not generic content: we pull the strongest ideas from your experience, your customer conversations, and your point of view.
    • The whole channel: writing, creative and design, publishing, and connecting your profile to what you actually sell.
    • Organic only: no paid ads and no outbound.
    • Your time: around 2 to 3 hours a month.

    The podcast

    I host Marketers Do Coffee, a podcast about how LinkedIn actually works, told by the marketers who've figured it out. Every episode starts with a DM I send to someone doing this exceptionally well, and then I ask them how they actually do it.

    Listen: Website · Apple Podcasts · Spotify

    FAQ

    Is Orchard Strategy a LinkedIn ghostwriting agency?

    Not exactly. Ghostwriting is part of it, and we write and publish 2 to 3 strategic LinkedIn posts a week for each client, but clients hire us for the strategy behind it: positioning, messaging, and what you want to be known for.

    Who is Orchard Strategy for?

    B2B founders, executives, and consultants who want a LinkedIn presence that brings in business. I work with up to 5 clients at a time, worldwide.

    How much does Orchard Strategy cost?

    Engagements start at $5,000 a month, with a 3-month initial engagement and then month-to-month. That includes up to 2 strategy sessions a month, and most clients spend around 2 to 3 hours a month on it.

    Education

    BA, Washington University in St. Louis

    MBA, National Taiwan University

    Find me

    Want to work together?

    Work with me